Hi! I’m a born and raised New Yorker who loves all things creative. As a versatile and passionate designer, I thrive on bringing digital experiences to life with a blend of clean aesthetics and functionality. I’m currently a Sr. Digital Designer for global at West Elm.
Experience
2022 — Present Sr. Digital Designer Global, West Elm
2016 — 2022 Sr. Digital Designer, Fisher-Price
2016 Digital Designer Freelancer, Flight 001
2009 — 2014 Graphic Artist, Global Brands Group
2011 Digital Designer Freelancer, Dylan’s Candy Bar
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WEST ELM
DIGITAL DESIGN GLOBAL
UI DESIGN | EMAIL MARKETING DESIGN | SOCIAL MEDIA DESIGN
Responsibly sourced and original designs, West Elm offers modern furniture and home decor featuring inspiring designs and colors.
DESIGN PROCESS
I create and spearhead the design of diverse digital assets for our company-owned markets worldwide. These assets consist of homepage user interfaces, email campaigns, interior site pages, and social media content.
FISHER-PRICE
DIGITAL DESIGN
CONCEPT DESIGN | EMAIL MARKETING DESIGN | SOCIAL MEDIA DESIGN | DIGITAL DESIGN | PHOTO AND VIDEO EDITING
Fisher-Price is a popular company that produces educational toys for children and infants. Some of the brands under Fisher-Price include: Little People, Imaginext and Thomas and Friends.
DESIGN PROCESS
I created and led the design of a wide range of digital assets, such as brand email campaigns, banner ads and social media content. I married the playfulness and vibrant colors of Fisher-Price with my style of clean and simplistic design.
MY MATTEL IDEAS
UI DESIGN
RESEARCH | CONCEPT DESIGN | BRANDING | UX/UI
My Mattel Ideas is a microsite on Mattel.com. The website showcases successful Mattel products using ideas from outside inventors. The website also allows people to submit their toy invention concepts for future consideration.
DESIGN PROCESS
Lead Designer - Devin Flood
Digital Designer - Jessica Hernandez
As part of the creative design team, I was responsible for research and concept ideas, logo design and creating the form and submission pages. As a team, we created a microsite that showcased the history of some of Mattel's biggest inventions in a clean user experience, with the use of parallax scrolling and imagery.
MOBILE UI
SPROUTLING
UI DESIGN
RESEARCH | CONCEPT DESIGN | ART DIRECTION | UX/UI
Sproutling is a wearable baby monitor from Fisher-Price. The microsite blends together a mobile responsive landing and product page to introduce the latest tech product.
DESIGN PROCESS
I created and led the design from initial concept to the final mock-ups including designing all low and hi-fidelity wireframes. The vision for the microsite was to create a clean and user-friendly design that ties into Sproutling's sleek modern technology. In the "A day in the life" section, the use of videos and parallax scrolling, highlights the important times Sproutling is there to help.
FLIGHT 001
DIGITAL & PRINT DESIGN
CONCEPT DESIGN | PHOTOGRAPHY | ILLUSTRATION | EMAIL MARKETING DESIGN | DIGITAL DESIGN | PHOTO AND VIDEO EDITING | UX/UI
Flight 001 provides a seamless retail experience that recreates the thrill of an international airport, with merchandise that addresses every travel need with style and comfort.
DESIGN PROCESS
Email Marketing
I created email marketing campaigns with the use of clean designs and fun photography. From concept to completion, I designed, styled and shot the photography used in the emails.
UI Design
I led and created the low and high fidelity wireframes for the One Country Per Year microsite. The main concept of One Country Per Year, was to get people to try to visit a new country, instead of the same places we tend to always travel to. The site is a mix of information highlighting the culture of the country while adding a fun interactive element. The team wanted to have something that the user could share on social media platforms that promotes this idea. As a team we came up with a badge that one could share on Instagram or Facebook that states a name, how many countries visited and what their CPY country was for the current year. The user inputed the answers in a form and the microsite generated this shareable badge.
Photography
I styled and shot the photography used in emails, print materials and Flight 001.com.
World Central Kitchen
PRINT DESIGN
CONCEPT DESIGN | RESTAURANT CHECK PRESENTER
In 2010, Chef José Andrés founded World Central Kitchen. WCK is a not-for-profit non-governmental organization devoted to providing meals in the wake of natural disasters
DESIGN PROCESS
In helping to promote the messaging and mission of World Central Kitchen, I designed an informational check presenter highlighting the humanitarian efforts in Puerto Rico after a devastating earthquake. This check presenter would be seen by guests who dined at a restaurant
part of the Think Food Group.
DYLAN'S CANDY BAR
DIGITAL DESIGN
CONCEPT DESIGN | DIGITAL DESIGN
Dylan's Candy Bar is a chain of fun boutique candy shops and candy supplier currently located in New York City, East Hampton, Los Angeles, Chicago and Miami Beach, as well as in wholesale venues around the globe.
ILLUSTRATIONS
ILLUSTRATION | VECTOR ART
An ongoing series inspired by popular fashion and make-up bloggers on social media. Illustrations are my own original artwork, modeled after the bloggers image.
PINS, NEEDLES & FASHION
DIGITAL AND BRANDING DESIGN
CONCEPT DESIGN | PHOTOGRAPHY | VIDEOGRAPHY | ART DIRECTION | PHOTO AND VIDEO EDITER
Pins, Needles & Fashion is my personal fashion and lifestyle blog, where I have covered NYFW shows for 8 seasons. I have written reviews and interviewed designers for my personal blog as well as other fashion websites. Past runway shows include designers Michael Costello, Rebecca Minkoff, Rebecca Taylor, Herve Leger by Max Azria, Catherine Malandrino and Georgine.
